Tower Bridge
Outdoor exhibition, film and wayfinding
The discovery of photographs, unseen for over a century, give an intriguing insight into London’s history. The dusty, faded images show the last weeks in the completion of one of its best-known landmarks: Tower Bridge. The images also documented, for the first time, the crowds of Londoners visiting on 9 July 1894 when the Bridge opened to the public.
mr.creative were tasked with taking these unique, sepia-tone images, transforming them into colour, and then using them to create a dramatic outdoor exhibition that brought these colourful characters, and iconic events to life.
The exhibition was positioned all around the Bridge, so that any one of the 40,000 people walking over the Bridge every day, would be given a wonderful, surprising glimpse of history.
A film was also created that tells the story of the images.
