CNN
The Silk Road

Launching the new CNN TV series –
The Silk Road: Past, Present, Future

• Positioning CNN as the network that understands the travel & tourism sector.

• Delivered to Tourism Ministers from the Silk Road regions

• whilst at the world’s largest travel show - ITB in Berlin.

• Luxury silk scarves feature interpretations of The Silk Road – one ancient, one modern.

• Innovative digital screen gives a glimpse of the new show.