Pete Bland Sports

An online hub for the running community

A specialist independent running shop needed to use its expertise and personal service to differentiate itself from cut-price online competitors. 

Introducing customer segmentation, we created specific content and product deals for different levels of runner, to ensure whoever visited the site felt immediately that this was the place for them.

Along with instore talks, online blogs, race insight & information, and the launch of its very own running club, the website becomes the essential hub that brings the running community together.

results

Increase in visitors to the site 

Visitors viewing and purchasing a wider range of goods

Increase in visitors and purchases from mobile